3 ways Businesses can use Data to find new clients

3 ways businesses can use private market data to find new clients

In the private markets, companies that are not publicly traded give investors equity in exchange for the funding and mentoring they need to expand. In this fast-growing economic sector, venture capital and private equity firms raise funds and invest in promising targets. Startups receive capital from investors and use it to grow. Companies undergo mergers, make acquisitions and navigate changes like restructuring, management shifts or office moves.

Because these events indicate that the company or firm needs new products or services, understanding private market activity—and having access to in-depth private market data—is a powerful, efficient way to uncover opportunities and find new clients. Here are three ways your business can benefit:

1. Inform your strategy

Let experts do the work—and lead your business to promising prospects. Because private market investors are adept at identifying companies and industries poised for long-term success, businesses can prioritize which accounts, territories and verticals to pursue based on where venture capital and private equity firms are investing.

2. Find new clients faster

Financing events (like capital raises, mergers, acquisitions and infusions of debt) indicate that a company is growing or restructuring. To navigate these changes, the company often needs new products and services. With in-depth data on these financing events, businesses can reach out at exactly the right time—and find new clients faster.

3. Build stronger relationships

Once investors have invested in a company, they’re dedicated to its success. That’s why they mentor their portfolio companies, helping them decide which vendors to work with and which products to adopt. By partnering with investors to become their preferred provider, businesses can consistently work with their many portfolio companies.